TATTOO PROJECTS: Sheetz Enlists Tattoo for New Branding Position

10.24.07 Sheetz Enlists Tattoo for New Brand Positioning

Charlotte, NC (October 2007)-- Sheetz Convenience stores enlisted Tattoo Projects to create a new brand position for their six-state chain. Slated to be launched this month (November 2007), the new brand position will be reflected in all store advertising, and will feature the new tagline, "Life's a Trip, Everyday."

"Our client needed a brand position that embodied their personality, as well as the store's offerings," said Rudy Banny, Chief Creative Partner of Tattoo Projects. "They're fun, energetic, outgoing, happy-- and always there, 24/7." The "Life's a Trip" campaign features bold colors, vibrant graphics, and is built on the the life-blood of Sheetz: the everyday people who rely on the store to have what they want, when they want it. Tattoo Projects' creative efforts will include print, outdoor, radio, Point of Sale, and truck design, among other mediums.

Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America's fastest growing family-owned and operated convenience store chains, with more than $3.8 billion in revenue for 2006 and more than 11,000 employees. The company operates more than 330 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina. Sheetz provides an award-winning menu of Made-to-Order® subs, sandwiches and salads, which are ordered through unique touch-screen order point terminals. Sheetz currently ranks 79th on the Forbes list of largest private companies and has received awards in both Ohio and Pennsylvania for being named among their Best Places to Work in 2006. All Sheetz convenience stores are open 24 hours a day, 365 days a year. For more information, visit HYPERLINK "http://www.sheetz.com"www.sheetz.com.

Tattoo Projects is a creative content development company based in Charlotte, North Carolina. Tattoo specializes in work that is culturally relevant, forward-thinking, and highly creative. Tattoo works only with clients who consider themselves to be the same. For more information, visit tattooprojects.com.