| 12.21.07 Tattoo Projects Handles Web Components for New Charlotte Tourism Campaign Queen City is King of Manliness 'Roll in a Man, Roll out a King' Tattoo Projects was selected to create web components for the the new Charlotte tourism campaign, "Win a Charlotte Mancation". The new tourism ad proclaiming "Roll In a Man, Roll Out a King" hits Sports Illustrated, Esquire and other magazines in January. The Charlotte Regional Visitors Authority is behind the ad, which pitches a sweepstakes contest. The prize, a "mancation," includes roundtrip airfare, three nights at the Ballantyne Resort, passes to the Wachovia Championship golf tournament and other prizes. Ruth's Chris Steak House is providing a $200 dinner. (The steaks will be cooked.) The CRVA is pitching Charlotte to "adventure travelers," says Gina Sheridan, senior director of marketing and visual communications. She came up with the concept of the mancation ad and worked with Charlotte ad agency BooneOakley. Tattoo Projects was selected to handle web components for the campaign. The ads will appear in Boston, Washington and Philadelphia issues of the magazines. "Those are our top fly-in markets," Sheridan says. "We have their business travelers. We want them to think of Charlotte in a different way." For more on the contest, go to http://www.visitcharlotte.com/sweepstakes. |
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