| 04.01.08 John Deere Smackdown Launch! April 1, 2008-- An interactive campaign created by Tattoo and Fergus Peters Group for client John Deere launched today. The campaign focuses on the John Deere 313 skid steer -- the smallest in the category. But as Tattoo's campaign concept proves, big things come in small packages. Instead of advertising the benefits of the 313, the campaign showcases the power of the smallest Deere through competition with competition. The website, www.skidsteersmackdown.com, premieres the first in a series of web videos for the John Deere 313 Skid Steer. Contracted for creative services by John Deere agency-of-record, Chicago's Fergus Peters Group, Tattoo created the concept of the John Deere Skid Steer Smackdown. The Smackdown is a dirt-track event where the smallest of all John Deere skid steers takes on any and all competitors in a series of challenges to prove their muscle. Equal parts tractor-pull, WWF, and stock-car racing, the Smackdown video series creates an exciting and raw way to compare heavy equipment. The series boasts a tug-o-war, hill climb, flat-track race, pit stop skirmish, and power lifting event, to name a few. The events push the machines to their limits, and some even end up on their backsides. Complete with a "ring girl" in a hard-hat, a victory milk chug, a cheering crowd, and friendly rivalry between the expert skid steer operators, the Smackdown is an entertaining way to learn a lot about skid steer equipment. Viewers will be directed to the website, www.skidsteersmackdown.com, via a poster campaign at John Deere dealerships, e-blasts, and direct mail. The Smackdown series was filmed on location at North Carolina's East Lincoln Motor Speedway, and was directed by Tattoo and produced by Wonderworld. Tattoo is a creative development agency, providing creative services to advertising and media agencies and brand marketers. Tattoo is based in Charlotte, North Carolina. |
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