| 11.17.08 University Selects Firm for Integrated Marketing Campaign Tattoo Projects Hired To Assist in Communications Effort CHARLOTTE, N.C. – Nov. 17, 2008 – The University of North Carolina at Charlotte has announced that a local agency, Tattoo Projects, has been selected to assist the university in the development of an integrated marketing campaign. Tattoo Projects will help UNC Charlotte develop creative strategy and implementation plans. “The research we’ve conducted over the past several years has shown we must continually improve our communications about this university,” said David Dunn, vice chancellor for University Relations and Community Affairs. “This firm has excellent skills in brand strategy and communications implementation. They know this market very well and they’ll help us to better tell our story.” The University has already begun to revise its image with an updated logo and identity system rolled out to the university community in August. This includes an updated version of the university “Crown” and standard adaptations of the logo for colleges and units within the university. The communications efforts will now begin to move from internal to external audiences. “In order for the Charlotte area to understand all the things the university provides we have to have a clear unified voice in the marketplace,” Dunn said. “We are a completely unique resource for our area and the only urban, research university in our system. There are countless opportunities for our community to engage UNC Charlotte.” Numerous faculty, staff and students will interact with Tattoo Projects through this process, but they will primarily be coordinated through University Relations and Community Affairs. “This is an important step for us to take,” said Richard McDevitt, director of Marketing Services. “The more people know about UNC Charlotte, the better they understand the critical role we play in this region.” About UNC Charlotte A public research university, UNC Charlotte is the fourth largest campus among the 17 institutions of the University of North Carolina system. It is the largest institution of higher education in the Charlotte region. The university offers 18 doctoral programs, 62 master’s degree programs and 90 programs leading to bachelor’s degrees. Fall 2008 enrollment exceeds 23,300 students, including almost 5,200 graduate students. Media contact: John D. Bland, 704.687.5822, jdbland@uncc.edu |
 |
| about | work | method |  |
people | contact | extras |