Cozi.com If the Brady Bunch had Cozi.com, they would never have had to go through all those zany hijinx. The free online service, which helps families get organized, wanted to build their user base —so they hired Charlotte creative advertising agency,Tattoo Projects. We developed an event that would promote the site and increase sign-ups. Helping families “get their ducks in a row” inspired us. So we made a mile-long row of rubber ducks, using 17,782 of the little squeakers. The effort was officially declared a Guinness World Record! Results were record-breaking, too: 168% increase in sign-ups, 392 million media impressions, and onlookers took home all 17,782 ducks.
