Volt If this van’s rockin’, it’s ok to come knocking. Volt Soda asked Charlotte advertising agency Tattoo Projects to help them get some attention and engage regional consumers — on a very limited budget. So, we created "The Volt Super-Charged Tour", a grass roots approach designed to push social media involvement and boost sales in key markets. We pimped out a 1964 panel van, wrapped it in original airbrush artwork, and up-fitted it with Wi-Fi. Super-Charged Tour crew cruised the region, gave out samples, posted videos, twittered, FB'ed, and all things in between along the way. The campaign gave the brand the volt of social media energy it needed; the online fan base increased, and so did regional sales.
