The COVID-19 pandemic has made food and beverage advertising more relevant than ever before. People are hungry (pun absolutely intended) for convenient ways to get groceries, cook at home, and dine out, social distancing-style. Amazon’s grocery categories grew by 65% in 2020, and household products (think: Kleenex and Lysol) became the real MVP of the pandemic.

Despite the obvious growth of food, beverage, and CPG industries, today’s consumers are still a bit unpredictable. The world as we know it has been forever changed, and it’s time to take F&B and CPG marketing to new levels. So what’s a brand to do to build trust and grab the attention of willy-nilly consumers?

Check out our guide to marketing in the CPG industry to learn how to embrace modern creative media design that actually delivers results.

1. Embrace Consumer-Generated Content

Transactional exchanges are no longer enough for consumers. Instead, they want to build meaningful relationships with every brand they support. And one way to build that kind of bond is by using the power of consumer-generated content.

Tattoo Project helped Sheetz convenience stores do just that by putting out a call to Sheetz fans and artists, asking them to design their own unique mural for display on the Sheetz trucks. More than 130 artists took on the challenge, and now the Sheetz trucks are a larger-than-life example of what it means to be a dedicated Sheetz customer.

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2. Take Risks with Social Media

By now, we all know that social media marketing isn’t going anywhere. Food and beverage industries are particularly popular on social media platforms like Pinterest and Instagram. In fact, 52% of users rely on Pinterest to learn more about food and drinks. But as more brands jump on the social media train, the marketplace is only going to get increasingly, well, loud.

In order for your brand to stand out, it’s time to let your unique brand shine. Take risks! Be an innovator! Take note of what we’ve done for Hostess: We boosted Twitter engagement by more than 564% and their Instagram following by more than 270%, beating out competing brands like Little Debbie and Entenmann's at least three times over.

How’d we do it? By knowing your audience, speaking to their needs, staying relevant, and never shying away from quirkiness.

3. Speak to a Hyper-Targeted Audience

Today, there’s more diversity among consumers than there are bad comedies on Netflix. No two customers are alike, so don’t you dare treat them as such. The most successful brands have a hyper-targeted message that speaks to the core of their audience.

Learn from MilkSplash, the rising star of drink-flavoring brands that quickly gained appeal among today’s funky, fun, and fierce mom demographic. We helped boost brand awareness by creating on-trend Facebook campaigns, billboard ads, and radio DJ live ads. Our campaign helped to double MilkSplash sales in Walmart, and attracted 32 million online impressions.

Launch Your Next Campaign with Tattoo Projects

It’s time for your brand to leave a lasting mark on the industry—partner with Tattoo Projects to launch your next CPG marketing campaign. Our boutique advertising and production agency is ready to help your CPG brand shine with our range of services, including identity and branding, media planning, packaging, consumer research, and more. Contact us today, and let’s get to work!