UNCC | Business
<h2 class="h3">Taking America's #2 banking city back to business school.</h2>
For more than a decade, Tattoo Projects worked with UNC Charlotte’s Belk College of Business. Our collaboration ranges from branding their undergraduate program to distinguishing their Masters and Doctorate of Business program. We helped nurture a startup business school into an 18,000+ alumni network employed throughout 7 Fortune 500 companies within 30 miles of the university.
<h3 class="h6">PRINT ADS</h3>
<h3 class="h6">BILLBOARD DESIGN</h3>
Billboards provided tangible reasons to apply.
<h3 class="h6">PRINT BROCHURE</h3>
Brochures spoke to the breadth, depth, and speed of the education.
Guerrilla advertising demonstrated that in the #2 banking city in America, only one sport matters.
Belk College of Business Increased Enrollment 25%
<h3 class="h6">NEW PROGRAM LAUNCH</h3>
<h2 style="width: 70%;text-align:right;"> The Doctorate of Business Administration </h2>
<h3 class="h6">AN EDUCATION DESTINED FOR THE CORNER OFFICE</h3>
<h3 class="h6">PRINT ADS</h3>
After establishing undergraduate and Masters programs, the Belk College of Business developed the first Doctorate of Business curriculum in the Southeast. They asked Tattoo Projects to help fill enrollment for the first class and build awareness that UNC Charlotte has another exclusive business program.
<h3 class="h6">BILLBOARD DESIGN</h3>
Billboards, print ads, and high-profile airport media placements challenged already successful professionals to attain something money can’t buy.
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<h3 class="h6">TARGETED BANNER ADS</h3>
Digital ads and retargeting campaigns engaged prospective students and educated alumni. Together serving the joint purpose of recruiting applicants and providing the alumni network with another source of pride for their alma mater.
The Dubois Center UNC Charlotte Center City
UNC Charlotte’s Center City building is a monument to the relationship between the city and the university. The curriculum within the building is focused on business, while the building itself is Gold LEED certified.
<h4 class="h6">PHOTOGRAPHY</h4>
<h3 class="h6">PHOTOGRAPHY</h3>
From the renderings and construction to the grand opening and architectural quality photography, Tattoo Projects’ production team documented the building’s progress. Because when you are working with UNCC to prove to the world how business and the environment can work together, you need photographic evidence.
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<h2 style="margin-bottom: 0;font-size: 2vw;line-height: 1.2;">Giving the gift of extra time.</h2>
Sheetz’s mission is to give people time back to do more of the things they love. In honor of Global Pay It Forward Day, we helped Sheetz put their mission into action with the “Time Back” campaign.
<p style="letter-spacing: 1px;font-weight: 800;line-height: 1;">"TIME BACK RECAP"</p>
<h2 style="margin-bottom: 0;font-size: 18px;line-height: 1.2;letter-spacing:1px;">SOCIAL LISTENING</h2>
Leveraging social listening tools, we scrubbed Sheetz social platforms to pinpoint Sheetz Freakz who had fallen on hard times.
<h2 style="margin-bottom: 0.5vw;font-size: 18px;line-height: 1.2;letter-spacing:1px;">RECIPIENT SELECTION</h2>
We then worked with the brand’s executive team to vet stories, select recipients, and donate unprecedented prizes to Sheetz fans who simply need some time back.
<h2 style="margin-bottom: 0.5vw;font-size: 18px;line-height: 1.2;letter-spacing:1px;">MICROSITE DESIGN</h2>
We produced five beautiful videos of the in-person donations, telling each recipient’s story and showcasing their emotional reactions. On paid social, the videos drove visitors to a custom #TimeBack website, where we encouraged community members to pay it forward in their own lives.
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<h2 style="margin-bottom: 0.5vw;font-size: 18px;line-height: 1.2;letter-spacing:1px;">SELECT PRIZES</h2>
From financial aid and custom-wrapped vehicles to charitable donations and family vacations, Tattoo Projects tailored prizes to help each recipient make up for lost time and fulfill their dreams.
<h2 style="margin-bottom: 1vw;font-size: 2vw;">April McDuffie-Hodges</h2>
<h3 style="letter-spacing: 1px;margin-bottom: 0.5vw;font-size: 18px;line-height: 1;">South Boston, VA</h3>
April’s business, Alexia’s Closet, had been severely damaged from major floods. Sheetz gifted her with a new car, $25,000 for her business, and a $5,000 donation to the American Heart Association in honor of her son.
<h4 style="letter-spacing: 1px;margin-top: 0.5vw;font-size: 18px;">PRIZE RECIPIENT</h4>
<h2 style="margin-bottom: 1vw;font-size: 2vw;">Alan Jamieson</h2>
<h3 style="letter-spacing: 1px;margin-bottom: 0.5vw;font-size: 18px;line-height: 1;">St. Mary's City, MD</h3>
An Associate Professor at St. Mary’s college of Maryland, Alan received a $25,000 donation to his school, a dream vacation to London, and a $2,500 Sheetz gift card to help fuel his students’ learning.
<h4 style="letter-spacing: 1px;margin-top: 0.5vw;font-size: 18px;">PRIZE RECIPIENT</h4>
<h2 style="margin-bottom: 1vw;font-size: 2vw;">Todd Spurrier</h2>
<h3 style="letter-spacing: 1px;margin-bottom: 0.5vw;font-size: 18px;line-height:1;">Finksburg, MD
Todd Spurrier, a cancer survivor, runs a charity to raise awareness for the dangers of colorectal cancer. Sheetz surprised him with a $25,000 contribution to his charity, a custom-wrapped van, and a $500 Sheetz gift card.
<h4 style="letter-spacing: 1px;margin-top: 0.5vw;font-size: 18px;">PRIZE RECIPIENT</h4>
<h2 style="margin-bottom: 1vw;font-size: 2vw;">Emily Spears</h2>
<h3 style="letter-spacing: 1px;margin-bottom: 0.5vw;font-size: 18px;line-height: 1;">Confluence, PA</h3>
Following a recent accident that totaled her car, Emily Spears was delighted to receive a brand-new car, $10,000 to help save homeless pets, and a dream vacation to Turks & Caicos.
<h4 style="letter-spacing: 1px;margin-top: 0.5vw;font-size: 18px;">PRIZE RECIPIENT</h4>
<h2 style="margin-bottom: 1vw;font-size; 2vw;">Chris Bizzell</h2>
<h3 style="letter-spacing: 1px;margin-bottom: 0.5vw;font-size: 18px;line-height: 1;">Raleigh, NC</h3>
Chris is a track & field coach at East Cary Middle School and a self-proclaimed Sheetz Freak. The brand surprised him with a $25,000 donation to his school’s athletic department, a new truck, and a free trip to the Sheetz headquarters.
<h4 style="letter-spacing: 1px;margin-top: 0.5vw;font-size: 18px;">PRIZE RECIPIENT</h4>
“Standing behind our core values, we had a once-in-a-lifetime opportunity to surprise a few of our lucky fans with more of the things they love in order to help them enjoy all of the time back they get from shopping at Sheetz.”
Ryan Sheetz,
AVP of Brand at Sheetz
