Since 1982, Speedway Children’s Charities has funded hundreds of grassroots non-profits nationwide. Their mission? Help every child cross the finish line, no matter the obstacles in their way. After millions of dollars raised and thousands of lives improved, they had more than 40 years’ worth of stories to tell. We are privileged to have the opportunity to tell those stories.
Speedway Children’s Charities wonderful design team refreshed their logo, and then asked us to flesh out an integrated brand standards that included look, feel, tone, proof of concept, and collateral.
On the business side, SCC meticulously tracks every cent of their money, and monitors the outcomes of their investment. This diligence also accumulates a lot of individual stories. With some integrated storytelling from social media and billboards to donor-leave-behinds, these compelling stories compound interest, which leads to more stories, which leads to more donations, which leads to more lives improved.
The annual Speedway Children’s Charity Gala generates the most donations every year. It was truly an honor when SCC entrusted us to design invitations.
Before a donor will open their wallet, a charity must first open their imaginations. But no well-heeled donor has time to waste. Similar to when young startups pitch a venture capital firm, the SCC Donor deck efficiently pulls on donor’s heart strings and then closes the deal. Feelings. Facts. Funded.
Looking to make an impact?
Donate to Speedway Children’s Charities today at SpeedwayCharities.org/donate
Sheetz’s mission is to give people time back to do more of the things they love. In honor of Global Pay It Forward Day, we helped Sheetz put their mission into action with the “Time Back” campaign.
Leveraging social listening tools, we scrubbed Sheetz social platforms to pinpoint Sheetz Freakz who had fallen on hard times.
We then worked with the brand’s executive team to vet stories, select recipients, and donate unprecedented prizes to Sheetz fans who simply need some time back.
We produced five beautiful videos of the in-person donations, telling each recipient’s story and showcasing their emotional reactions. On paid social, the videos drove visitors to a custom #TimeBack website, where we encouraged community members to pay it forward in their own lives.
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From financial aid and custom-wrapped vehicles to charitable donations and family vacations, Tattoo Projects tailored prizes to help each recipient make up for lost time and fulfill their dreams.
April’s business, Alexia’s Closet, had been severely damaged from major floods. Sheetz gifted her with a new car, $25,000 for her business, and a $5,000 donation to the American Heart Association in honor of her son.
An Associate Professor at St. Mary’s college of Maryland, Alan received a $25,000 donation to his school, a dream vacation to London, and a $2,500 Sheetz gift card to help fuel his students’ learning.
Todd Spurrier, a cancer survivor, runs a charity to raise awareness for the dangers of colorectal cancer. Sheetz surprised him with a $25,000 contribution to his charity, a custom-wrapped van, and a $500 Sheetz gift card.
Following a recent accident that totaled her car, Emily Spears was delighted to receive a brand-new car, $10,000 to help save homeless pets, and a dream vacation to Turks & Caicos.
Chris is a track & field coach at East Cary Middle School and a self-proclaimed Sheetz Freak. The brand surprised him with a $25,000 donation to his school’s athletic department, a new truck, and a free trip to the Sheetz headquarters.
“Standing behind our core values, we had a once-in-a-lifetime opportunity to surprise a few of our lucky fans with more of the things they love in order to help them enjoy all of the time back they get from shopping at Sheetz.”
Ryan Sheetz,
AVP of Brand at Sheetz
Genesys Global™ is a lighting tech company proven to help businesses save millions on energy costs with their gLED™ and gHID™ lighting technologies.
When the company first approached us, they had their revolutionary technology and a few sales sheets. After analyzing the landscape and the brand's competitive set, we crafted detailed brand identity standards to lay a strong foundation for what we knew to be limitless growth potential.
For B2B companies, tradeshows are vital to raising awareness and making meaningful business connections.
We designed Genesys’ tradeshow display and collateral to match the magnitude of their innovation and educate passersby about the transformative power of Genesys Global™ lighting.
The Genesys Global™ team is passionate about their technologies and working together as a family to serve leading businesses. We designed and produced Genesys’ apparel to be high quality, versatile, and match anything, just like their gLED™ and gHID™ technology.
Genesys Global™ provides up to 75% energy savings, just by changing lights. For an industry that has been slow to innovate, that kind of upside can be difficult to comprehend.
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We built GenesysGlobal.com with an interactive savings calculator as the focal point, allowing users to input their lighting setup and realize the savings potential from the palm of their hand.
With strategy at our core, we take immense pride in going to the extremes to understand our clients’ industries and audiences. In preparation for a 2021 Genesys Global™ product launch, we flew coast to coast touring horticulture and cannabis grow facilities of all sizes.
Over one week, we met with c-suite decision makers, conducted interviews, shot photography, and took in the sights, sounds, and vibes of a market that is growing at an exponential rate.
The combination of immersive discovery and in-house social listening and ethnography has laid a detailed foundation for what will be the brand’s grandest launch to date.
Research and discovery indicated the brand’s c-suite target audience was more active on digital platforms than ever before, particularly LinkedIn.
By utilizing LinkedIn’s unique ad types and targeting, we crafted paid campaigns to increase followers and generate leads from executives in every sector of industry.
The overarching social strategy was tailored to each specific platform, with a mix of educational, promotional, and timely content, all presented in the same enlightening tone of voice.
